What different strategies are used for branding in Eastern vs Western countries? China and the US? Why do some strategies work wonders in one area but fall completely flat in the other? Are there any branding strategies that have proven to be universal? What are the major differences in how potential customers receive and react to branding in the East and West? And has this changed over time or are some rules set in stone?
One can argue that nobody truly understands individuals better than successful branding strategists as doing so is the reason they survive. Those who are capable of achieving consistent success in both markets are few and far between, so what do they know? How do they do it? Let's have a fascinating discussion!